Helping teams build products people actually care about.

Product advisory is where I work closely with founders, product leaders, and teams to sharpen how they think, decide, and execute. This isn’t about frameworks for the sake of frameworks. It’s about building strong product instincts, aligning teams around real outcomes, and making better decisions when things are ambiguous.

I partner with organizations at different stages, from early ideas to scaled platforms, to help them develop clarity, confidence, and momentum in their product work.

I help teams with:

• Product strategy and direction setting

• Translating vision into actionable roadmaps

• Strengthening product craft across PM, design, and engineering

• Developing a shared product language across teams

• Building passion and ownership around the product itself

• Navigating ambiguity and complex trade-offs

• Understanding how AI meaningfully changes product discovery, delivery, and maintenance

• Making small, high-leverage product decisions that compound over time

My approach is hands-on and collaborative. I embed with teams, ask uncomfortable but productive questions, and help connect the dots between user needs, business goals, technical constraints, and long-term vision.

This work can take the form of ongoing advisory, short-term engagements, or targeted deep dives into a specific product, platform, or challenge.